IT Content Marketing
Ginetta is Switzerland's biggest digital agency focosed on complex UX challenges. With huge national banking clients and offices in San Franscisco they are referred to as the Design-McKinseys.
Creative Ask: Research past projects and turn them into engaging case studies that showcase ginetta's UX competencies.
Role: Senior Concept Creative &
„It was a pleasure to create B2B content pieces within the energy sector with Georg as copywriter.
He was proactive in informing himself about background information and quickly grasped the topic. He was also great in cooperating with our professionals, very flexible and patient.
I would highly recommend Georg and look forward to working with him again.“
Madalena Aitken, Senior Strategic Marketing Manager SMA
SMA Large Scale
SMA is Germany's largest Energy Tech/Software Company which is publicly traded. With offices in 18 countries they are taking a pionnering role the green energy transitions world-wide.
Creative Ask: Communicate the importance and benefits of gridforming technology.
Role: Communication Consultancy,
Creative Concept & Copy
for Website & Broschure
SMA Solar: Sustainable Farming
How can Solar Technology be communicated in a way thats personally relevant and emotionally authentic?
Create/write the concept for a B2B Campaign with image film that highlitghs the benefits of solar technology for farmers.
SMA Solar: B2B EV-Fleets
Creative Ask: How can Solar Technology be communicated in a way thats personally relevant and emotionally authentic?
Task: Create/write the concept for a B2B Campaign with image film that highlitghs the benefits of solar technology for SME EV-fleets.
"It's always a blast to work with Georg, he is not only able to grasp complex issues very quickly but to turn it into brilliant copy in record time. Additionally, he is always thinking ahead to really solve the problem and help the client to reach their full potential - while being fun, easy to work with, and absolutely reliable."
Anselm von Stuelpnagel
Account Director Strategy Serviceplan Reputation
Cherry is a leading input device make playing a pivotal role in the digiltalization of the German Public Health System.
Creative Ask: Communicate the benefits of new insurance card readers and eRezept to diverse stakeholders (doctors, pharmacies, psychotherapists, hospitals, pyhcisal therapists, dentists...)
Role: Communication Consultancy, Concept & Copy for Website & Broschure
The Cherry Company "theobroma systems" is a leading IoT/Smart Device consultancy & solution company based in Austria.
Develop landingpages that communiate the potentials and benefits of IoT / Smart Device Tech for diverse fields of application such as Mobile Robots, Digital Healthcare, Smart Retail or Digital Sinage.
Communication Consultancy, Concept & Copy for Website & Broschure
"Georg brings a valuable skillset with him: a combination of technological expertise, storytelling approaches and UX orientation. A great choice - not only for the conception of orchestrated campaigns!"
Strategy Director Scholz & Friends