Conscious Story.
Transformative Copy.
On Brand. On Demand.
I'm your digital-native single-source solution!
My creative concept & consultancy work lives at the intersection of exponential technology, sustainability,
immersive brand experiences, and conscious story-driven social campaigns:
Deutsche Bahn Cargo - Eco Campaign Pitch
Creative Ask:
Communicate the ecological superiority of cargo transportation via rail.
Insight: Expose the downsides of transportation with trucks.
On track for the future.
"Over the past few years, Georg has worked for us in a communicative role for our customers. He is strong in conception, creative, and an excellent copywriter. From complicated platforms to individual measures, every project is in good hands with him. A real all-rounder that we can always rely on."
Manuel Frank
Chief Creative Officer Germany & Global Creative Chair for Health at EdelmanSMA Technology: Sustainable Farming
Creative Ask:
How can Solar Technology be communicated in a way thats personally relevant and emotionally authentic?
Task:
Create the concept for a B2B Campaign with image film that highlitghs the benefits of solar technology for farmers.
VW WeDrive - Shared Mobility Prototype
Creative Ask:
How can we shift the VW brand from owning a car to mobility as a service?
Task:
As a member of an Innovation-hub in Wolfsburg I co-created UX-Copy in App-Prototypes, researched use-cases for gamification, and oversaw project management,
Reinventing Mobility.
"It's always a blast to work with Georg, he is not only able to grasp complex issues very quickly but to turn it into brilliant copy in record time. Additionally, he is always thinking ahead to really solve the problem and help the client to reach their full potential - while being fun, easy to work with, and absolutely reliable."
Anselm von Stuelpnagel
Account Director Strategy Serviceplan Reputation
GROHE SENSIA - Paperfree Toilet
Creative Ask:
Turn a toilet into an irresistible must-have device.
Insight: What if Apple launched a toilet?
Love at first sit.
"George is a unique combination of imaginative visionary and pragmatic storyteller. His all round intelligence and superb instincts means he can develop major stories in aha! provoking ways. The work he has done for Thriveability Foundation and Project Synergise has been outstanding, and generated massive nos of views and positive feedback. He is also a pleasure to work with, and an all round nice guy who speaks 5 languages on top of that. I look forward to working with him on our next project very soon."
Dr. Robin Lincoln Wood
Founder at Globalview London - Thriveable Transformation
Astra Zeneca - COPD
Awareness Campaign
Creative Ask:
Raise awareness of the degenerative nature of COPD (pollution and smoke induced lung disease).
Create a narrative platform for doctors that helps them talk to their patients about new treatment options and mindset shifts.
Draw the line on COPD.
"Georg brings a valuable skillset with him: a combination of technological expertise, storytelling approaches and UX orientation. A great choice - not only for the conception of orchestrated campaigns!"
Jonathan Faerber
Strategy Director Scholz & Friends
WEBER Pulse - The Green Grill
Creative Ask:
How can an electric grill - the new Weber Pulse - become as desirable as the real thing?
Insight:
By embracing generational change...
The pulse of the time.
"He is equally capable of coming up with original ideas
as well as taking charge of already defined concepts,
understanding how these fit into the bigger picture of transmedia and marketing. (...)
Georg's powerful storytelling skills and a strong sense of visual language make him a highly valuable team member."
- Guillaume de Fondaumiere
Executive Producer Quantic Dream
Chairman of European Game Developers Federation (EGDF)
