Story. Concept. Copy.
On Brand. On Demand.I'm your digital-native single-source solution!My creative concept & consultancy work lives at the intersection of exponential technology,
immersive brand experiences, and story-driven social campaigns:
Pfizer Vaccines - Awareness Campaign
Creative Ask:
How can we communicate the importance of completing all booster shots of child-disease vaccinations?
Insight: Get parents' attention by showing unfinished protection measures in everyday life - they would never think of as Ok,
Don't miss the booster- protect to the fullest.
BoxaGrippal Forte TVC
Creative Ask:
How can we communicate cold medicine in a fresh positive way?
Insight: Taking this medicine is like hitting the skip button on your cold.
Skip the bad part of a cold.
VW WeDrive - Prototype
Creative Ask:
How can we shift the VW brand from owning a car to mobility as a service?
Task:
As a member of an Innovation-hub in Wolfsburg I co-created UX-Copy in App-Prototypes, researched use-cases for gamification, and oversaw project management,
Reinventing Mobility.
RedBull - Mobile Activation
Creative Ask:
Activate the fans of the breakdance group Red Bull Flying Illusions to participate in the RedBull brand story.
Solution:
Playing with the name of the Flying Illusion's show 'Good. Vs Evil'
the RedBull consumers are activated to create their two-faced interactive selfie: A lenticular effect lets them switch between two portraits (good & eveil expressions) using their phone's gyroscope.Show your true face.
"It's always a blast to work with Georg, he is not only able to grasp complex issues very quickly but to turn it into brilliant copy in record time. Additionally, he is always thinking ahead to really solve the problem and help the client to reach their full potential - while being fun, easy to work with, and absolutely reliable."
Anselm von Stuelpnagel
Account Director Strategy Serviceplan Reputation
Deutsche Bahn Cargo -Campaign
Creative Ask:
Communicate the ecological superiority of cargo transportation via rail.
Insight: Expose the downsides of transportation with trucks.
On track for the future.
"Over the past few years, Georg has worked for us in a communicative role for our customers. He is strong in conception, creative, and an excellent copywriter. From complicated platforms to individual measures, every project is in good hands with him. A real all-rounder that we can always rely on."
Manuel Frank
Chief Creative Officer Germany & Global Creative Chair for Health at Edelman
GROHE SENSIA - Campaign
Creative Ask:
Turn a toilet into an irresistible must-have device.
Insight: What if Apple launched a toilet?
Love at first sit.
"Georg brings a valuable skillset with him: a combination of technological expertise, storytelling approaches and UX orientation. A great choice - not only for the conception of orchestrated campaigns!"
Jonathan Faerber
Strategy Director Scholz & Friends
Astra Zeneca - COPD
Awareness Campaign
Creative Ask:
Raise awareness of the degenerative nature of COPD (lung disease).
Create a narrative platform for doctors that helps them talk to their patients about new treatment options.
Draw the line on COPD.
"George is a unique combination of imaginative visionary and pragmatic storyteller. His all round intelligence and superb instincts means he can develop major stories in aha! provoking ways. The work he has done for Thriveability Foundation and Project Synergise has been outstanding, and generated massive nos of views and positive feedback. He is also a pleasure to work with, and an all round nice guy who speaks 5 languages on top of that. I look forward to working with him on our next project very soon."
Dr. Robin Lincoln Wood
Founder at Globalview London - Thriveable Transformation
Germany meets
Vins de Bordeaux - Campaign
Creative Ask:
Reimagine the way the Bordeaux Wine Region is perceived in Germany.
Insight:
Bordeaux today is more than heavy red.
Bordeaux without Boundaries.
WEBER Pulse - SocialMedia Toolkit
Creative Ask:
How can an electric grill - the new Weber Pulse - become as desirable as the real thing?
Insight:
By embracing generational change...
The pulse of the time.
Sony PS4 BeyondTwo: Souls - Game Marketing
Quantic Dream - Paris, France
The Ask:
Creating a compelling narrative that conveys the depth of an interactive experience in a linear game trailer, directing edutainment formats on cutting-edge motion capture technology."He is equally capable of coming up with original ideas
as well as taking charge of already defined concepts,
understanding how these fit into the bigger picture of transmedia and marketing. (...)
Georg's powerful storytelling skills and a strong sense of visual language make him a highly valuable team member."
- Guillaume de Fondaumiere
Executive Producer Quantic Dream
Chairman of European Game Developers Federation (EGDF)
