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Integral Narrative Design

Cross-platform storytelling that deeply resonates with life

I believe that true innovation and progress happens at the intersection of disciplines.

In this spirit my projects explore the integration of social media with philosophy, cinema with video games and political education with online gaming.

I have worked at AAA game developing companies for Sony Playstation and created concepts for educational transmedia projects co-financed by Google Germany.

My social media documentary "facebook's Adorno changed my life" is distributed by Icarus Films.

Integral Narrative Design is a term I use to describe a multi-perspectival approach to designing content in the age of media convergence.

Story-worlds that involve movies, gaming and social media aspects can easily get confusing.

It is necessary to have a map that allows us to track the complex interactions which take place in today's culture of media convergence.

Integral Theory provides us with such a framework by consulting four irreducible perspectives on reality: the subjective, inter-subjective, objective and inter-objective.

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Applied to my media design process this approach helps me to keep track of interrelated aspects simultaneously such as user journey, interface design, monetisation strategy and community building as they affect the experience as a whole.

When asked WHY the we tell stories and myths Joseph Campbell gave this surprising answer:

“People say that what we’re all seeking is a meaning for life. I don’t think that’s what we’re really seeking. I think that what we’re seeking is an experience of being alive, so that our life experiences on the purely physical plane will have resonances with our own innermost being and reality, so that we actually feel the rapture of being alive.”

It is the very leap between media forms, arising in the vortex of intersecting types of experiences that has the potential to make us feel this rapture of being alive. It is what makes story resonate with our life. It is the passion that drives me.

Being open and taking inspiration from all fields means that I try to follow my bliss and blisters equally. My work is fueled by the understanding that we have entered a global age in which only the discerning synthesis of diverse truth claims - may they be artistic, cultural or political- can lead to a sustainable human presence on this planet.

It is our duty to design media interfaces and expressions in ways that empower this insight.

G.B.

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